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What is AdSlogans?Centred around a database of advertising slogans, AdSlogans offers slogan searches and other services related to them.
Who needs your services?All the major advertising agencies in the UK and many top shops around the world use our services for help in new-business pitches, brand reviews and the creation of new campaigns.
What geographical areas does the database cover?The English-speaking world. Mostly UK and USA with expanding coverage into Canada, Australia, New Zealand and South Africa. Due to our strategic alliance with Xtreme Information we also have access to an archive of over 25,000 new ads from 50 countries every month. An alliance with Souslelogo provides access to records from French speaking countries.
What brand categories does the database cover?The database has 23 main categories (e.g. 'foods', 'drinks/alcoholic', 'financial') and hundreds of sub-categories (e.g. pizza, yoghurt, vodka, gin, beer, banks, credit cards, insurance).
How much does a search cost?Search fees typically start at £250 plus VAT depending on the number of lines and complexity of the search, which can cover our own database, the web and various trademark registries, as required. We can invoice in Euros or US dollars as requested. Prices charged will be dependent on the current exchange rate. Click specific services below for details.
How do I pay for a search?Clients must support their request with a purchase order or job number where applicable. Our invoice is issued via email upon client's receipt of the report. Payments should be made within ten days by UK cheque, or direct bank transfer. No. Searches are carried out on ad hoc basis. Ongoing and repetitive searches for a specific client/project are discounted according to vo...
How long to get a report?Normal: Within 24 hours upon receipt of request for LineCheck, TermCheck, BizCheck, BrandCheck. Within 48 hours for PosCheck.
We're in a new business pitch. How can you help?AdSlogans offers BizCheck. We provide you with a listing of the lines for the brand category . This shows you what the competition is saying, the positioning gaps and opportunities.
Can you help us review competitive positioning in our category?AdSlogans offers PosCheck. We provide you with a listing of lines for brands organised into their various positionings.
Can you check to see if a line is in use?AdSlogans offers LineCheck. We provide you with a listing of users of the lines you want to check, culled from our own database plus relevant trademark registries and the Web.
Do you have a package deal?The AdSlogans Advantage Plan is used by many of our regular clients and allows them to use our services at a discounted price by pre-buying reports. Two plans are available dependent on client's usage.
Can I see more articles about slogans?Yes, we have a section called Wise Words. It's a growing collection of contributed articles, by an impressive assortment of experts that are germane to our subject.
How can I measure the effectiveness of a line?With our diagnostic tool Sloganalysis® you can score any slogan against 25 benchmarks based on our Art & Science of the Advertising Slogan.
What's The Advertising Slogan Hall of Fame?It's time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, claims, signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by AdSlogans recognizes excellence and best practice in advertising, benchmarking creativity.
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A database of advertising slogans, marketing slogans, catchp...