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What exactly is PR? And what can I expect it to do for my business? What is Bisbee and Company?Bisbee and Company is a full-service, virtual public relations agency providing superior public relations counsel and execution designed to build brand awareness, protect reputation and deliver return on client investment. Jennifer Bisbee, APR, founded the consulting firm as a sole practitioner in 1995 -- a time when home office automation converged with an increasing dema...
Back to Top How is Bisbee and Company different?Bisbee and Company offers a number of distinctive advantages that enable clients to maximize their communications dollars. As a full-service, virtual public relations agency, we employ independent consultants with very little overhead, and can pass the savings on to you. Our fees are very competitive; in fact, Bisbee and Company's hourly rate for its senior practitioners i...
Back to Top Who are your clients and in what industries are you experienced?We consider ourselves generalists, applying our expertise to a diversity of industries and markets. However, we do have particular depth of experience in the following industries and growth markets: Consumer Brands; Education; Entertainment & Media; Food & Beverage; Internet and E-commerce; Real Estate, Construction, Design & Architecture; Retail; Technology/Te...
Back to Top What is your approach to account service?We structure account teams by matching client needs to our partners' skill sets. Our "best-of-breed" approach enables partners to focus on areas in which they excel and enjoy most - whether it be strategic planning, branding, crisis management, media relations, writing, event planning, executing speakers bureau programs, collateral development, project management...
Back to Top What media databases and tracking tools do you use?We use Bacon's MediaSource as the foundation to build customized client databases. Additional media outlets and information is supplemented through list prequalification, industry publication review, ProfNet queries and Internet searches, as well as ongoing media relationships we have cultivated during previous assignments. To track publicity results, we employ vendors suc...
Back to Top How do you structure your fees?We work on a fee-for-service basis, and deliver tremendous value, exclusively using senior consulting talent at very competitive hourly billable rates. We will structure our fees to best suit client needs and budgets. Our typical arrangements fall into two categories: project-based fees, for assignments with a very specific scope of service and timeline; and monthly retain...
Back to Top What exactly is PR? And what can I expect it to do for my business?WHAT: Your organization's success (or failure) depends on key "target audiences" - customers, employees, vendors, shareholders (if publicly traded), the news media, opposition groups, and others. Public relations is the management function that creates and maintains relationships with these target audiences. WHY: Your organization can only succeed if target audie...
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A full-service, virtual public relations agency - Bisbee and...